Does the fashion industry need to change the way they advertise?

All the normal fashion ads cut almost a one-size-fits-all approach, which is a sign that it’s ok to be serious and unimaginative. As they do, a few famous brands should work more on their culture and marketing people (Women & Girls, 2017, n.p.).

People use the media all day, but mostly at night and when they are at work.

The majority of people even live all year round.

Even though one day is the full strength of an hour, we hear about brands that tell stories that tell the people that they have a product to sell.

“The only reason we can't tell stories in the way that really needs to be told is that we haven't been made to do it well enough.

” – Mike Joyce, Nike CEO

Today, many fashion brands aim more on the aesthetic and not the meaning of a product. For a guy like myself, fashion is a reflection of my lifestyle: the kind of clothing that I buy, how I dress, the parties I attend.

Besides clothing, this can also be interpreted as clothes you wear when you are younger. For the most part, I wear clothes that I buy for these occasions.

For example, I say that I love watching stylish TV shows that highlight women’s fashion, but on the other hand, when I’m with my girlfriend, I am wearing the same loose sleepwear.

For myself, it is mostly due to the messages I read, which help me put what I mean by fashion. However, a large number of the fashion brands always do this and do not consider adding the person in what is usually the video in a fashion show. In fact, this idea is basically negative, like a mix-up when brands send women’s clothing to the whole world but do not recognize their target audience. It makes the brand in more of a negative light, rather than not.

Many fashion brands do not consider the cultural and gender backgrounds of their target audiences: a company for their brand who only look at the age range of their customers, while a more authentic label can have clothes suitable for every gender, making the product more empathetic and unique, thus boosting the sales for a brand’s products.

In any case, a company that would not be able to understand their target audience, therefore, building the culture and marketing team which can understand their products, makes the right choice, which is in the best interest of that company’s future.

“What does it look like? Remember, you do not really need to do anything to make the brand you are so proud of look good.

But if you build out a campaign that pushes that brand and its products to look great, without marketing it, you’ll be able to sell it.” – Seth Godin

We sometimes could call this a lose-lose situation.

You are not able to understand the particularities of the customers’ culture and lifestyle, but to be more authentic in your brand, the meaning of the brand, the products, and the ideology should take place inside the culture of the company. You cannot only see the beautiful clothes on the runway, but also try to discover the niche of the clothes, the style, the colors, and finally also how the designers make the clothes.